About us

Message from the CEO

We solve skin problems and
protect fine bare skin.

We have been only pursuing genuine value for more than 90 years since our foundation, using our original development technology with sulfur and natural ceramide.
Now, ROSETTE has entered the next foundation stage.

We have initiated four main business activities of “Store sales (domestic/overseas)”, “Mail order sales”, “Prescription sales” and “OEM” by utilizing our accumulated technique and experience.
Responding to this movement, young employees with great potential abilities are gathering us.

While deepening our efforts for the four businesses, we will not only deliver products to customers, but also clarify the structure and detailed functions of the components contained in the products to develop better products.
We will, thus, expand our department for basic research, enhance the value that we can only offer through presentations at academic conferences, and make further efforts to realize our basic concept, “solve skin problems of our customers”.

We bet you will like new ROSETTE that accumulated new power and value over a long history and rich experience.

CEOKeiji Fujii


For Your Beauty

We aim to be a general cosmetics manufacturer
in a new era that realizes dreams

Business areas

Domestic sales

ROSETTE products are available at mass retailers, drug stores and variety stores throught Japan.

International sales

We export our products and also conduct sales promotion activities with local partners to increase brand awareness in each region. This business is expected to grow.

Mail order sales

Mail order started to meet customer requests. Many customers use this service over two or three generations.


ROSETTE is a cosmetic manufacturer with over 90 years history. Based on accumulated experience and know-how, we develop and sell original cosmetics that meet customer requests.

Prescription sales

Based on many years of research and development, we expand skin care series for medical use.

Company profile

Trade name
Head office/
3-26-10, Higashishinagawa, Shinagawa-ku, Tokyo, 140-0002, Japan
Tokyo office
Minamishinagawa N Building 6th and 8th floors (front desk),
2-10-2, Minamishinagawa, Shinagawa-ku, Tokyo 140-0004, Japan
TEL: 03-3471-7451 (main line)
FAX: 03-3472-0465
Keiji Fujii
September, 1934
May, 1954
100 million yen
Tokyo office/Nagoya office/Osaka office/Fukuoka office
Business lineup
Manufacture and sales (including mail order) of cosmetics and quasi-pharmaceutical products and others
Main products
ROSETTE Face Wash Pasta series, Additive-free series, ROSETTE gommage, Non-face wash series, Hello Kitty series, ROSETTE bare skin beauty system, AK series

Gained quality assurance system ISO 9001

Applicable standards
ISO9001:2015 JIS Q9001:2015
Registration date
December 13th, 2002
Scope of certification
Design, development, manufacture and sales of cosmetics and quasi-pharmaceutical products
We are actively working on a quality assurance system that complies with global standards. In December 2002, we gained ISO9001, the international standard for quality management systems.
【Quality policy】
“Everything is for customer satisfaction”
We comply with laws and regulations and deliver safe and secure products to our customers.
We do our best to provide high quality products and services.
We take customer feedback seriously and make further efforts to improve the quality.
We appropriately provide information on products and services.


Head office/Factory

3-26-10, Higashishinagawa, Shinagawa-ku, Tokyo, 140-0002, Japan
TEL:03-3471-7432 FAX:03-3471-7450

Tokyo office

Minamishinagawa N Building 6th and 8th floors (front desk), 2-2-10, Minamishinagawa, Shinagawa-ku, Tokyo 140-0004, Japan
TEL: 03-3471-7451 (main line) FAX:03-3472-0465


1929 Launched Leon Face Wash Cream, a Japan’s first cream facial cleanser
1934 Founded as Leon Shokai
1954 Established as ROSETTE Honpo Shirubiya
1994 Changed the company name to ROSETTE Co., Ltd.
2002 Gained ISO9001 certification
2006 Be affiliated with Yamada Bee Firm group
2019 Celebrates the 90th anniversary of ROSETTE Face Wash Pasta